High Point University
Today, half the country is standing in a return line. Wrong size. Wrong color. But some gifts you keep for life.
100M+
TikTok views, up to 70% email lift
Open to senior copywriter roles · Remote or Milwaukee
We craft compelling content.says nothing. try again.
I write the linethat gets theYes.
I'm CJ Ramos, a senior copywriter. Emails, ads, scripts and pages for American Express, Humana, Toyota, Tencent Games and High Point University.
Short, clear, true and tested.
2.4M
Amex subscribers
100M+
views for HPU
+155%
Toyota service bookings
you've seen my work for
- American Express
- Humana
- Toyota
- Tide
- Tencent Games
- eBay
- High Point University
“CJ is High Point's secret weapon.”
High Point University · Client since 2024
to the creative director who's still reading
The line gets attention.The thinking earns the yes.
Give me the strange brief. The skeptical audience. The page everyone clicks but nobody finishes. I find the human truth first, then the words that make something happen.
What a senior copywriter should bring to the table
- 01A point of view worth listening to
- 02Copy that sounds like a person
- 03An idea that can live everywhere
- 04The judgment to make it better
Read it in 10 seconds.Then see what it did.
American Express
Kids play alley hockey with whatever they can find. She texts: “Hey guys I need some $$... USE SERVE.” Same alley. Real gear.
2.4M
subscribers in 4 months
Toyota
Your RAV4 just hit 30,000 miles. Here's exactly what it needs, and what it doesn't.
+155%
email-driven service bookings
their car, not a calendar.Read the case →
High Point University
HPU has 20+ dining spots. This quiz figures out which ones are actually yours.
15,000
visitors in 5 days
it's live. go play.Read the case →
Tencent Games
“I was not expecting this...” A real player's reaction first, the game second.
$2.45
cost per install vs $3.75
ClickFunnels
“10 years of yo-yo dieting isn't a willpower problem.” “No surprise bill. It's in writing.”
10.4%
lead conversion vs 7.72%
Don't skim it.Read the actual copy.
Toyota · Customer Email01
Subject: still want me to hold this?
hey
i had you down for that repair but didn't see anything come through
hopefully you took care of it already...
we had 5 people this week have to come back in and pay $1,500 to fix something that should have only cost $150
no pressure or anything... we just wanted to save you the headache
The Thinking
No logo, no caps, no hard sell. It reads like your service advisor texted you, with one very specific reason to act.
lowercase on purpose.
High Point University · Parent Letter02
Dear [Parent],
When someone you love is coming home for Christmas, the preparations begin long before they arrive.
You make room at the table. You put fresh sheets on the bed. Perhaps you leave a porch light glowing.
Before a word is spoken, that little light says something wonderful.
We've been waiting for you.
The Thinking
Start with a ritual every parent knows. Make them feel it before the school says a word about itself.
the porch light does the selling.
Same writer.Three voices.
Good copy sounds like whoever's talking. A university, a service advisor, or a crew that lives for burnouts.
Warm · High Point University
There are people students learn about. And then there are people they get to meet.
Then Steve Wozniak walks in. Not on a screen. Not in a documentary. In the room.
parents, quiet and proud.
Casual · Toyota service
hey
i had you down for that repair but didn't see anything come through
no pressure or anything... we just wanted to save you the headache
sounds like a text from your mechanic.
Loud · American Offroad Adventure Park
TORQnado alert. Category 800.
Hear that? It's not thunder.
Meteorologists can't track it. Farmers can't stop it. And if you're smart, you won't hide from it. You'll drive straight into the eye.
Come tired. Leave wired.
same writer. different decibels.
What your team getson day one.
01
A writer who edits
I'll tighten my own drafts and everyone else's. Half the job is cutting, and I like that half.
02
A partner for your art directors
I've run campaign teams of about 10: designers, editors, producers. I write for the frame, not just the page.
03
Copy legal can sign
Amex and Humana are regulated. I write lines that survive review without losing their pulse.
the rewrite desk
Every category says the same thing.Here's what they miss.
I start by finding what everyone in a category says, then the truth nobody's saying. The line comes from there.
Adult education
What the category says
Transform your future with a flexible degree that fits your life.
The missing angle
they don't doubt the degree. they doubt they'll finish.
The line
You've started before. This time, class fits after the kids are asleep.
Health insurance
What the category says
Explore our comprehensive coverage options during open enrollment.
The missing angle
nobody shops for a plan. they just let it renew.
The line
Your streaming app warns you before it renews. Your health plan just renews.
Banking
What the category says
No hidden fees. Banking made simple.
The missing angle
every bank says it. nobody believes it.
The line
Here's every fee we charge. It fits on a sticky note.
got a writing test?
Bring it.
Send me the brief you'd give any senior writer on your team. I'll send back three directions and tell you which one I'd run, and why.
Brief in.
Three
out.
Three
out.
yes, that's actually me.
about
Milwaukee. Disney.Then the yes.
I'm CJ. I got into Disney as a script analyst, picked for a fellowship out of 5,000 applicants with a two-year degree and a lot of nerve. That's where I learned every line has a job.
Fifteen years later I write emails, ads, scripts and pages for brands like American Express and High Point University. Same rule: if a line doesn't earn its place, it goes.
Yes, I use AI. It helps me research faster and test more versions. The thinking and the final words are mine.
On the side, I write The Missing Angle, a LinkedIn series comparing what brands say in their ads with what their customers actually say.
Disney → Poptent → Digital Remedy → High Point → ClickFunnels
2025GolddotCOMM AwardCopywriting
clip and send to your recruiter
Let's get you a yes.
Open to full-time senior copywriter roles. Remote or Milwaukee.